Paul Rand

topics

Publishers

Architecture

ISBN: 9781568987255
English edition
Princeton Architectural Press
Softcover, 96 pages
14 x 20,3 cm
black & white
February 2008
€15,25 (excl. VAT)

Paul Rand

Conversations with Students

Michael Kroeger

Series: Conversations with Students

As one of the most influential and inspirational graphic designers of the 20th century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine and book designs – characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. Conversations with Students presents Rand’s last interview, recorded a year before his death in 1996.